Baten Trading Company
Baten is a wholesaler operating within the automotive, DIY and paint sectors of the Benelux. They sell retail concepts for DIY and paint wallpaper specialty stores, as well as for paint wholesalers and auto body shops. They sell products such as wall paints, spray paints, brushes and polishers.
The collaboration between Baten Trading Company and We R Asia
Yassin, buyer of Baten Trading Company tells: 'We R Asia sourced for us in Asia for new products such as the polisher at that time, but also for products which we already have in our range, such as a paint tray and a paint grid. Our collaboration with We R Asia looks like this: a conversation with the customer reveals that they are looking for a specific product or product line. Then we decide together with the customer what the requirements for the product are. After this, we discuss this with We R Asia. We R Asia puts this question out within their network. Eventually they come up with an offer. When this looks good, we receive samples. These samples are needed so we can test the quality, in cooperation with the customer. When this is all fine, we start with the production. We put a lot of time into this sourcing process with We R Asia. This way we create a basis for a good and long relationship.'
The added value of We R Asia for Baten Trading Company
'The added value is mainly in creating new business. When we have an idea for a new product, we simply do not have the time to do extensive sourcing. We R Asia has already built up a good network of the years. Because they have so many contacts there, they can field these inquiries much better and more efficiently. This takes less time than when we are doing it ourselves. So the added value is mainly in the time we have left by involving We R Asia.'
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